The campaign was named #OneForMarino, as this is a mission to collaborate with multiple organizations and sectors to create one strength for social good.
With the goal of aiding Filipino seafarers and its silent yet rampant problem, IEF, Inc. brings to life a campaign coined Business Gambling, headed by Kristine Marcelo (a CPA and CEO of the organization). Her active group is dedicated in doing in depth research to find out the probable cause of the recurring financial rat-race-problem among the seafarers, known as champions of the Philippine economy, and yet, it’s contradicting that they end up attaining poor financial status upon their retirement.
After months of rigid immersion, focus group discussions, research and interview, IEF, Inc. finally found one factor and the team eventually termed it as Business Gambling. After noting the concerned group immediately and carefully designed a potent campaign to help provide a societal solution against it, hence, #OneForMarino was brought to life.
#OneForMarino clearly defines business gambling as the seafarers’ impulsive and repetitive decision to invest in various businesses with minimum or completely insufficient knowledge and purely depending on chance or probability for return.
IEF, Inc. believed that the success of the campaign will be greatly influenced by the support of other organizations, especially those from the Maritime industry.
The campaign will run from August 2018 to May 2019, with official Maritime launching to happen on July 27-28, 2019. The intention of this campaign is to saturate media platforms to reach out to as many seafarers and make them aware of the dangers, risks and solutions of business gambling.
The highlight of this campaign is to bring the first ever Exhibit + Conference to run 32 times during the campaign duration, aiming to reach over 15,000 participants. This activity is expected to be interactive, fun and highly igniting.
The Exhibit + Conference will be held at Bayview Park Hotel Manila. Tickets will be available on partnering Maritime agencies to be posted and continuously updated on the company’s Facebook page and website ([email protected] and www.ief.ph)
Do you want to be a part of this meaningful campaign? For sponsorship or booth reservation, you may contact PMCM EVENTS MANAGEMENT (Official Marketing Partner) at 0917 8344978 or send an email through [email protected] and look for Ms. Mys Sandico. You may also contact their office at (632) 689 7100 loc. 8183 or email them at [email protected] and look for Sherwin Cahilig.