“This is something that I really wanted to do. It’s a blessing that came at the right time.”
Kapamilya young hunk, Tony Labrusca, recently inked and secured his future via a beverage business, Dèjá Blend. Although he admits he’s not a business savvy person, but setting his future and family is something that he has considered because he knew for a fact that being in the entertainment industry is not permanent. The said business
“he shared. “The said business that Tony is involved with is an on-the-go beverage that one can just grab and go.
Among the most popular beverages they served include, in the country are served namely, frappucinos, milk teas, pearl shakes, and the latest craze for health conscious, the lemon squeezed or as Dèjá Blend called “Lemonoids” to which the millennials of today call it as the lemon squeezed.
An alum of the reality singing competition Pinoy Boyband Superstar (Top 25), he is now making a name for himself and away from the shadows of his actor-model-turned-comedian father, Boom Labrusca, and his Fil-Am mom, a former vocalist of the band Kulay, and one of the grand winners of Century Tuna Superbods Ageless category, Angel Jones.
Apart from getting his hands busy with this new venture, Tony also plays the marketing and advertising guy for the WBC Food Kiosk that conceptualized a four-in-one beverage cart, kiosk, and store. And what convinced him to venture into such business?
Apart from preparing himself when his time is up in showbiz, Tony was quick to share that it was back in high school that he had no choice but to enroll in an entrepreneurship class, where he met his female best friend. It was then that the spirit of entrepreneurship was instilled in him.
“She was really smart (referring to her girl best friend) so what we did whenever we have a business in that class – we have to sell. I always do the talking, while she does all the work. We sold a lot because it was a very good symbiotic relationship we had. That was the first time I realized that I might get myself into business,” he recalled.
Currently, Tony is doing two films for two local film festivals. He set to come out in a movie with Eddie Garcia for a Cinemalaya entry titled ML (short for Martial Law), while another entry for Cinema One Originals which is Double Twisting Double Back.
When asked to compare the two films he’s done with the drinks found in Dèjá Blend, he gamely answered, “ML, I would say is the “Strawberry Lemonoid” just because the viewers can expect a lot of red. And for Double Twisting Double Back, it’s the “Charcoal Detox” because it’s a very dark film.”
WBC Food Kiosk will be opening several stores in the coming months in the malls and other areas that have high foot traffic. Today, there are branches in Recto, Legarda and Taytay.
For interested parties, for franchising Dèjá Blend, contact +639562204450 or send an email to [email protected] to schedule for a meeting.